.Column Sights: 15.Ever before questioned exactly how an electric engineer ends up running an influencer advertising platform? Jonathan Eg, Chief Executive Officer of Partipost, spills the tea on The Adrian Show.Secret takeaways:.Why exchanging formulas caused loneliness (and an occupation pivot).The magic formula: legitimacy + congruity = influencer success.B2B influencer advertising in Asia: It's happening, but little by little.AI influencers: Cool, yet possibly won't change your BFF's Instagram.The remittance concern pestering influencer advertising and marketing (as well as exactly how Partipost is actually tackling it).Exciting fact: Jonathan's papa anticipates Mondays. Yes, you read through that right.Profits: The influencer marketing garden is actually progressing faster than you can say "wipe up." From micro-influencers to artificial intelligence characters, the activity is altering-- however authenticity still reigns supreme.Therefore, before you write off that friend with 200 fans as "certainly not significant," always remember: in the world of nano-influencers, your bestie could merely be the upcoming significant factor.Listen for even more influencer knowledge as well as maybe pick up an idea or two for your personal Instagram video game!